Sandra‘s Closet

Louis Vuitton’s men’s ad campaign for F/W 2020 was shot by my favorite photographer on earth, Tim Walker. I adore his surrealistic approach to photography, transforming every photo in a piece of art. Below you can read about the inspiration behind the campaign and the collection imagined by the Maison’s Men’s Artistic Director Virgil Abloh.

Black Imagination: The transformative process of rethinking and overturning the inherited and often unconscious expectations tied to Black identities through history, and creating an encouraging Black consciousness for the present and the future.

The utopian idea of «Heaven on Earth» creates the framework for the Louis Vuitton F/W 2020 Men’s campaign. Photographed by Tim Walker, the images widen the collection’s surrealist lens through the metaphorical language of clouds. Applying his ongoing premise of Boyhood – seeing the world through the unspoiled eyes of a child, Virgil Abloh employs clouds as a symbol of freedom, unity and peace. Evading constraint, territory and possession, they are dreamlike bodies floating across a sky observed universally across borders and beliefs.

The title of the F/W 2020 collection, «Heaven on Earth» is an image of the core values embodied by Virgil Abloh at Louis Vuitton: a dream world that transcends prejudice as an objective to inspire inclusivity and unity-in-diversity through his work. It is underpinned by the overarching philosophy of Black Imagination and the continual imbuement of Black representation
within fashion, luxury and beyond. Shot in London, the campaign lends its platform to young creative talent from across the arts, featuring the likes of British actor Michael Ward and Ghanaian model Ottawa Kwami as part of its cast.

The collection studies the anthropology of the suit and the reprogramming of traditional dress codes. Virgil Abloh investigates the lifelong relationship formed by adolescent and young men with shirting and suiting in a material and figurative exercise in freedom, presented within the familiar constrictions of tailoring. The firm symbol of convention, trade and success, the tapered silhouette departs its corporate comfort zone. Twisted and turned, the dress codes of an old world are neutralised, re-appropriated and embraced for a progressive joie de vivre.

Isn’t it so impressive to explore how much work, inspiration and thought went into one picture.

LoL, Sandra

Photos: © Louis Vuitton
DISCLOSURE: This post is NOT sponsored. I just adore the photos.

Yesterday, Givenchy announced the appointment of its new designer, effective of today. Matthew M. Williams, the 34-year-old founder of luxury streetwear-inspired label 1017 ALYX 9SM, known simply as Alyx, will be its new creative director. Matthew M. Williams will take on all creative responsibilities for Women’s and Men’s collections. This marks the designer’s first major director role and a new direction for the LVMH-owned brand. He succeeds Clare Waight Keller after her exit in April, and will present his first collection in Paris in October. Williams will continue to operate Alyx independently.

Matthew M. Williams by Paolo Roversi

It is the second time a designer rooted in street fashion has taken the helm of a major legacy luxury brand, following Virgil Abloh’s hiring at Louis Vuitton in 2018.

It is an interesting and troubled time for the fashion industry in general. According to BoF, «the pandemic is expected to shrink the luxury market by as much as 35 percent this year due to store closures and decreased travel and consumer spending.»

«I believe [Williams’] singular vision of modernity will be a great opportunity for Givenchy to write its new chapter with strength and success,» said Sidney Toledano, chairman and Chief Executive of LVMH’s Fashion Group, in a statement.

Williams will surely focus on materials and sustainability which might attract also new Givenchy costumers as consumers were already demanding more transparency about the environmental impact of fashion products before the pandemic. In light of the recession, quality and craftsmanship will likely take on even greater weight for shoppers. Let’s see what the future brings…

Matthew M. Williams states: «I am extremely honored to join the House of Givenchy. The Maison’s unique position and timeless aura make it an undeniable icon and I am looking forward to working together with its ateliers and teams, to move it into a new era, based on modernity and inclusivity. I am grateful to the LVMH group for trusting me with the opportunity to fulfill my lifelong dream. In these unprecedented times for the world, I want to send a message of hope, together with my community and colleagues, and intend to contribute towards positive change.»

Matthew M. Williams will present his first collection for the House of Givenchy in Paris in October.
TO SHOP GIVENCHY ONLINE, CLICK HERE.

LoL, Sandra

Photos: © Paolo Roversi for Givenchy
DISCLOSURE: This post may contain affiliate links, meaning when you click the links and make a purchase, we receive a commission.

LVMH has appointed Off-White designer Virgil Abloh, who came to prominence as Kanye West’s creative director, to lead men’s design at Louis Vuitton. His first show for one of the oldest and most powerful European houses in the luxury business will take place in June during Men’s Fashion Week in Paris.

The appointment, widely rumoured in recent months, follows the departure of Kim Jones, Abloh’s predecessor at Louis Vuitton, in January. Last week, it was announced that Jones would become the men’s designer at LVMH-owned Christian Dior, replacing Kris van Assche.

Kim Jones, Abloh’s predecessor at Louis Vuitton is now at LVMH-owned Christian Dior.

“Having followed with great interest Virgil’s ascent since he worked with me at Fendi in 2006, I am thrilled to see how his innate creativity and disruptive approach have made him so relevant, not just in the world of fashion but in popular culture today. His sensibility towards luxury and savoir-faire will be instrumental in taking Louis Vuitton’s menswear into the future,” said Michael Burke, Louis Vuitton’s Chairman & CEO.

Virgil Abloh with Naomi Campbell at his Off-White™ S/S 2018 show.

“It is an honor for me to accept the position of Men’s Artistic Director for Louis Vuitton. I find the heritage and creative integrity of the House are key inspirations and will look to reference them both while drawing parallels to modern times,” stated Virgil Abloh.

Who is Virgil Abloh?

Born in Rockford, Illinois in 1980, Virgil Abloh is an artist, architect, engineer, creative director, and designer. After earning a degree in Civil Engineering from the University of Wisconsin Madison, he completed a Master´s Degree in Architecture at the Illinois Institute of Technology in a curriculum founded by Mies van der Rohe. It was here that he learned not only about modernist design principles but also about the concept of multi-disciplinary working.

Virgil Abloh’s brand Off-White c/o Virgil Abloh™ was started in 2012 as an artwork titled “PYREX VISION.” In 2013, the brand premiered a seasonal men’s and women’s fashion label showing runway collections during Paris Fashion Week since 2015. Abloh has also presented his work at major design institutions around the globe by the likes of Harvard Graduate School of Design, Columbia Graduate School of Architecture, Planning and Preservation and the Rhode Island School of Design.

In 2019 he will have a major exhibition of past and current work at the Museum of Contemporary Art of Chicago, Illinois. In 2015, Virgil Abloh for Off-White c/o Virgil Abloh™ is among the finalists of the LVMH Prize. He has been awarded various prizes, most recently winning the British Fashion Awards Urban Luxe award and International Designer of the Year at the GQ Men of the Year Awards in 2017.

Off-White™ S/S 2018

 For Off-White™ ‘s S/S 2018 collection, Virgil re-imagines what Princess Diana’s wardrobe would look like if she were alive today – right down to the much-anticipated shoe collaboration with Jimmy Choo, which is available to shop here.

Plastic-covered stilettos:  Jimmy Choo x Off-White collaboration campaign image.

Get the look: Crepe blazer, crepe mini skirt, Diana silver-tone crystal clip earrings, and C/O Jimmy Choo Anne 100 PVC-wrapped satin pumps, all by Off-White™.

LoL, Sandra

Photo: Courtesy of Louis Vuitton, © Fabien Montique, Courtesy of Pyrexforsale and Off-White™

Luxury online retailer MYTHERESA and 2013 launched fashion brand Off-White collaborated on a special capsule collection which will be sold worldwide exclusively from today. The collection, that consists of 8 pieces, picks up on Off-White’s high-minded take on street wear that embodies multiple juxtapositions, featuring lose shapes and street style in combination with very feminine details such as soft pastels and tight corsages.

An exciting look behind-the-scenes was given to both of the brands followers on social media through the videos “CUT HERE” (to watch part2 and part3 of the video trilogy, click on the highlighted text please), showing the making of the exclusive capsule collection. For the hero piece of the line, the khaki coloured Mackintosh, followers on social media were furthermore invited to be part of the creative process by deciding on the length of the coat.

“The concept for the capsule collection was to embrace the internet’s relation with fashion, to empower the public and broaden while gaining additional fashion critics. The idea is that the garment is labeled with a series of marks. People can chime in with their opinion on where the garment should be cut. I take in the suggestions, but ultimately will make the final decision.” Virgil Abloh, Creative Director Off-White.

The Off-White c/o mytheresa.com exclusive capsule collection will be presented within a dedicated editorial story, featuring behind-the-scenes footage and the possibility to shop the looks directly.

TO SHOP THE EXCLUSIVE OFF-WHITE c/o MYTHERESA CAPSULE COLLECTION, CLICK HERE PLEASE.

LoL, Sandra

Photos: Courtesy of Mytheresa, Off-White