CHANEL S/S 2020 Pre-Collection

To embody the most beautiful S/S 2020 pre-collection, Virginie Viard has chosen Caroline de Maigret, ambassador of the House. She was shot by photographer Leila Smara at the legendary CHANEL address at 31 rue Cambon in Paris.

For this pre-collection, Virginie Viard has imagined a very Parisian silhouette, with a cool and chic allure that lights up everyday life. The soft, comfortable lines emphasise the masculine-feminine spirit characteristic of CHANEL, further illustrated by the choice of materials such as tweed, denim, leather, satin and cotton poplin.

A yellow and gold tweed jacket with four pockets is worn naturally with faded jeans. Tweed also comes as a black and white checked blazer whose rigour is softened by an ethereal jabot blouse and a pair of diaphanous shorts in cotton poplin.

Tweed is feminised as a sensual and graphic bustier top accompanied by trousers in quilted leather. Leather, again, is printed with silver pinstripes for a straight-cut jacket and trouser ensemble.


Ease and freedom of movement are at the heart of the CHANEL silhouette. A tweed trouser suit with an ultra-fluid cut worn over a jersey top, a very soft long coat in cotton tweed combined with white jeans, and a casual chic ensemble in printed satin all perfectly correspond with this philosophy.

To walk, move, to come and go in the utmost comfort, the shoes are flat or have a small square heel: derby shoes in patent leather, slingback pumps in fishnet, flat sandals trimmed with chains and loafers in crêpe and grosgrain embellished with a rhinestone comet. A small tote bag in quilted leather has integrated handles and a strap allowing for two ways of wearing it. Finally, couture jewelry – multi-strand sautoirs, pearl necklaces, cuff bracelets, curb chains and XL chain belts – punctuates all the silhouettes.

With the S/S 2020 pre-collection, Virginie Viard reinvents the essence of the Parisienne and her nonchalant elegance. She infuses her with a youthfulness that reflects the eternal and contemporary allure of the CHANEL woman. Discover the collection in boutiques from January 2020.

Just so beautiful…

LoL, Sandra

Photos: © CHANEL
#CHANELPreCollection

CHANEL’s Must-Have Cruise 2020 Shoes

Inspired by travelling, the CHANEL Cruise 2020 collection focuses on a silhouette in motion, powerful and yet delicate. Comfort, functionality and elegant simplicity form the basis of this allure that nothing can hold back. And to accessorise it, Virginie Viard has imagined a shoe that shakes up the lines of a great CHANEL classic: the two-tone pump.

Fastened with a strap, perched on a 7cm or 9cm conical heel with a pointed toe, this patent leather pump comes in various two-tone colour combinations with black as the common denominator. The blue, pink, red and purple all add a touch of pop to this shoe which also exists as a bootie.

Their form and carefully studied duo of colours respond to each silhouette of the collection, imbuing them with a modern allure and distinct elegance, from morning through to evening.
As a discreet signature, the white lacquered double C is positioned just below the ankle.
Extremely comfortable, this new pump fits the foot perfectly. The stability of its heel speaks of a long-distance journey, to come and go as one pleases, in complete freedom.

Gabrielle Chanel used to say of shoes: «they are the height of elegance.» With this pump, Virginie Viard revisits CHANEL’s emblematic two-tone shoe and reaffirms the vision of its founder.

LoL, Sandra

Photos: © CHANEL
#CHANELCruise

CHANEL Cruise 2021 in Capri

CHANEL will present its Cruise 2021 collection, created by Virginie Viard, Artistic Director of the Fashion collections, on Thursday May 7th, 2020, on the island of Capri in Italy.

From the 1920s, Gabrielle Chanel offered her clients lightweight and comfortable designs for yachting, coastal resorts, spa towns and other various sunny destinations such as the Riviera and the Lido beaches in Venice.

Capri’s seasonal CHANEL boutique will be open until October 20th 2019.

Since 2000 and under the impetus of Karl Lagerfeld, the CHANEL Cruise collection has become a much-anticipated rendezvous. CHANEL was the first House to introduce an actual runway show for its Cruise collection which invites us to travel around the world. It will be the first time the fashion house has presented a resort collection outside of Paris since 2016.

LoL, Sandra

Photos: © CHANEL

Meet the New CHANEL 19 Bag

First seen on the runway of the F/W 2019 ready-to-wear collection created by Karl Lagerfeld and Virginie Viard, CHANEL presents a new bag: the CHANEL 19. An important number for the House, an echo of famous creations, but also a birth year.

CHANEL 19 for 2019, a baptismal name that pays tribute to its elder, the 2.55 bag, created in February 1955 by Mademoiselle Chanel.

The CHANEL 19 bag bears the essence of the House and all of its codes. Available in three sizes, this rectangular flap bag is swathed with large diamond quilting on leather or on tweed. A metal chain interlaced with leather comes in a trio of finishes, its links passing successively from silver to aged gold to ruthenium. A signature of the CHANEL bags, it also features another code of recognition: the double C fastener, in an XL format on all the designs.

With an ultra-supple structure, the CHANEL 19 adopts a resolutely modern attitude: the length of its chain means it can be worn in two ways, straight or cross body. There’s also a large curb chain in gold metal to be held in the hand. A belt bag version allows the CHANEL 19 to be worn around the waist. A practicality in the pure spirit of CHANEL: natural, elegant and functional, appropriated according to one’s movements.

For its first season, the CHANEL 19 takes on the dominant colours of the F/W 2019 ready-to-wear: added to the leather in its timeless colours of black, beige and white are turquoise blue, green, deep red and dark pink, while the tweed comes in eight variations to match the silhouettes of the collection.

The CHANEL 19 bag weaves a veritable link between the past, the present and the future. Immediately identifiable but without ostentation, rich in detail with masculine/feminine accents, multiple ways of being worn, it is instantly seductive thanks to an allure that is both sophisticated and relaxed. The obvious way to carry it, combined with its elegant, practical and comfortable line make it a day-to-day companion. An ally to be taken everywhere, one that liberates movement, tout simplement.

Below you can enjoy a preview of the CHANEL 19 bags for Cruise 2020… so many beautiful options!

LoL, Sandra

Photos: © CHANEL – #handbagCHANEL19

Immediate Boarding with CHANEL

In the mood for immediate boarding with CHANEL? For those who wish to discover LES EAUX DE CHANEL or travel with them by land, air or sea, the French Maison proposes an elegant set of the three eaux de toilettes PARIS-DEAUVILLE, PARIS BIARRITZ and PARIS-VENISE available in limited edition. Presented in 50ml bottles, they come with a jersey pouch bag and three postcards to send from one of your getaways.

PARIS-DEAUVILLE: essences of orange and basil, vivacious, elegant and
full of character.
PARIS-BIARRITZ: an invigorating scent like a splash of sea spray, bursting with top notes of grapefruit and mandarin, accompanied by a lily-of-thevalley accord.
PARIS-VENISE: a gentle vapor that brings the subtle promise of the Orient on the skin, through the presence of neroli softened by an ambery accord.

LES EAUX DE CHANEL Travel Set Limited Edition CHF 297.-
PARIS-DEAUVILLE Vaporisateur 50 ml CHF 99.-
PARIS-BIARRITZ Vaporisateur 50 ml CHF 99.-
PARIS-VENISE Vaporisateur 50 ml CHF 99.-

Available from the beginning of June 2019.

Yesterday, CHANEL‘s Cruise 2020 show took place in Paris and travel was very much on the Maison’s new artistic director Virginie Viard who wrote the next chapter in the history of the House that had been synonymous with Karl Lagerfeld for 36 years. Train tracks, but no train, the audience seated on wooden benches waiting to board the CHANEL Express. The ambiance, the invite, everything was more minimalistic than what we were used from Emperor Karl. Very cool though was the Belle Epoque café that carried the name «Le Riviera», reminiscent of CHANEL’s newest limited edition fragrance PARIS-RIVIERA, that resembled Le Train Bleu at the Gare de Lyon train station in Paris.

Inside, guests were served a three-course lavish champagne lunch. CHANEL knows how to wet your appetite… enjoy the best looks below. A collection that I would call extremely beautiful yet not super exciting.

LoL, Sandra

Photos: Courtesy of CHANEL, via Instagram @chanel 

Rest in Peace Karl Lagerfeld

Today is a very sad day for the world of fashion and also for myself. Karl Lagerfeld died in Paris at the age of 85. When I heard the news a few hours ago, I literally cried my eyes out.

«Trendy is the last stage before tacky.» – Karl Lagerfeld

For me Lagerfeld was a genius, without him the world of fashion would not be the same. He created collections simultaneously for CHANEL and FENDI (since 1965!), in addition to his signature label, at a pace without rival in the luxury industry. When I started looking at fashion magazines in the middle of the ’80s, he had just begun designing for CHANEL. Before that he had worked at BALMAIN, JEAN PATOU and CHLOÉ where he became successful with his feminine flowing party dresses, the latter he returned to once more in the ’90s before handing the reigns to Stella McCartney.

With Karl Lagerfeld in December 2014 in Salzburg.

When I turned 18, I wished for nothing else than a CHANEL costume. Whenever I met him or interviewed him, he impressed me by his intelligence, wittiness (I attached some of my favorite quotes in this post) and his way of working, which actually was very German. Just get the job done!

I asked him once how he seeks inspiration, he looked at me and said: «Forget inspiration, you sit down every day at your desk and work, half of the outcome is for the trash bin but the other half will work.» Another time, I wanted to know when he goes on holidays and he answered: «Holidays are only for employees.»

«If you are cheap. Nothing helps.» – Karl Lagerfeld

A shoot we did during my time at Marie Claire magazine with Barbara and Boris Becker photographed by Karl Lagerfeld, March 1999.

But my favorite story happened almost 20 years ago when I started my first job at Marie Claire magazine in Germany. My fashion director Florentine Pabst at that time was very close to Karl (and by the way also Jim Morrison‘s last girlfriend) It was probably my first week at the office and she explained to me that during her meeting her phone calls would be transferred to my phone. And most importantly if Karl called, I should let him know, that she will get back to him. I said: «Karl, who? The Karl?!» She smiled and replied: «Of course.»

«Sweatpants are a sign of defeat.» – Karl Lagerfeld

I didn’t leave my desk waiting eagerly for him to call. When he did, I gave him the message. The conversation was probably not longer than 30 seconds but I sat down at my desk with the biggest smile. My boss came back and asked me what happened. I grinned and said: «I am the happiest girl in the world. I just spoke to Karl Lagerfeld.» She laughed.

After half an hour, my phone rang again. It was my fashion director telling me somebody wanted to talk to me. It was no other than Karl Lagerfeld telling me: «I heard you enjoyed talking to me so much, so I thought I give you another call.» And this is how my love story started…

Another epic moment with Karl Lagerfeld in St Moritz in February 2013 at the opening of Fire Etchings at Galerie Gmurzynska.

«I think tattoos are horrible – it’s like living in a Pucci dress full-time.» – Karl Lagerfeld

 There is so much you could talk when you think of Karl Lagerfeld. He discovered Claudia Schiffer, was such a talented photographer himself and his ultimate success with CHANEL made the house one of the most important and prolific today. Thanks to Lagerfeld, the company also acquired many specialized French craft ateliers, like Lesage for embroidery, Lemarié for feathers and artificial flowers, Maison Michel for millinery, and Causse for glove making. This craftsmanship  was celebrated with lavish Métiers d’Art fashion shows as Paris – Bombay or Paris – Salzburg for example. The famous cruise collections took place in far destinations such as Dubai or Havana, Cuba, showing Lagerfeld’s way to making CHANEL even more prominent and desirable around the world.

Eric Pfrunder, Virginie Viard and Karl Lagerfeld

This January, Lagerfeld didn’t come to his Haute Couture presentation in Paris which was already a sign that the designer was not feeling well. Instead of him, Virginie Viard, the creative studio director, took the applause. It is more than likely that she will succeed Lagerfeld as CHANEL’s designer, supported by Eric Pfrunder, the house’s director of image.

«I am very much down to earth, just not this earth.» – Karl Lagerfeld

I could go on and on and will surely share with you more about my most magical moments I had with him. Rest in Peace Karl Lagerfeld –  your legend will live on, and not only in my closet!

LoL, Sandra

Photos: Courtesy of Karl Lagerfeld and © Sandra Bauknecht