Sandra‘s Closet

Last night, I went to Volvo‘s VIP event “Switch to Pure”, the official presentation of their new V60 Plug-in Hybrid car.

Opening the evening, the acclaimed futurist Matthias Horx delivered the keynote speech about sustainable luxury: “Luxury and sustainability are no longer contradictory. Global markets, future mentalities and consumer behaviour change. One of the biggest trend over the next ten years will be ‘womanomics’, which is reflecting the increased influence of women in society.” Speaking of which, here are some quotes of powerful women in fashion:

Coco Chanel brought it to the point: „Luxury is not the opposite of poverty. It is the opposite of vulgarity.”

And British fashion designer Vivienne Westwood said in the Oct. 4, 2007 edition of The Telegraph: “Buy less, choose well. If you ask me what I think people should be getting next season, I’ll tell you what I’d like them to buy—nothing. I’d like people to stop buying and buying and buying.”

Speaking of choosing well, here is my “healthy fashion” look:
Cropped leather jacket (from a previous season) by Prada, eggplant-print silk-organza dress, raffia-trimmed PVC waist belt, cameo and onion clip earrings, eggplant and bell pepper bracelet, all by Dolce & Gabbana, “Diorette” ring by Dior Haute Joaillerie, flap-over zip bag by Tom Ford and studded leather ankle boots by Valentino.

During his speech, Matthias Horx said: “The woman is responsible for most of decisions made within a family, even which car should be bought.”

With this in mind, dear ladies, you should have a closer look at the new Volvo V60 Plug-in Hybrid. You get three modes in one: Pure, Hybrid and Power, this is like a closet of cars. Each day, you can choose in which mood you are.

Green thumbs up!

LoL, Sandra

Photos: © Sandra Bauknecht

I am part of a very interesting and extraordinary project for the launch of the new Volvo V60 Plug-in Hybrid with different events taking place during the next days.

Starting today until this upcoming Monday, June 11th 2012, Volvo Switzerland is turning Zurich Main Station into an open street art studio. Seven Chinese artists will constantly repaint, respray and restyle the new car, expressing their interpretation of the sustainable mobility of tomorrow. Stop by if you get a chance to get an exciting insight into China’s contemporary art scene.

Tonight’s opening night presented an amazing live art and dancing performance. Volvo’s brand ambassador, Melanie Winiger, former Miss Switzerland winner and model, was dressed and painted all in black, followed by strokes of gold. Famous guest of the night was Andres Andrekson aka Stress, (see last photo below).

Richard Monturo, Volvo Vice President of Global Marketing, and Swiss chef Pascal Schmutz with me in the middle.

Stay tuned for more to come – especially if you are curious how the “three-dimensional canvas”, the new Volvo V60 Plug-in Hybrid, looks like. The two of us went on a little adventure trip today. The whole event is also streamed live via webcam at volvoartsession.com.

LoL, Sandra

Photos: © Sandra Bauknecht