Salvatore Ferragamo is shaking things up with a very exciting appointment. Just a few months after announcing the arrival of Marco Gobbetti as CEO, the Italian label has named 25-year-old emerging British-Trinidadian designer Maximilian Davis its new creative director, replacing Paul Andrew, who exited the Florence-based label last March as part of a major shakeup.
«I am delighted to welcome Maximilian at the house of Ferragamo,» Gobbetti said in a press release. «The clarity of his vision together with the level of execution and his powerful aesthetic make him one of the most brilliant talents of his generation. His work is defined by elegance, refined sensuality, and constant commitment to quality.»
Maximilian’s S/S2021 collection featured cutout dresses, sleek tailoring and beautiful gowns.
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Maximilian Davis
Davis, one of London’s buzziest emerging talents, will join the brand on March 16, 2022. He graduated of the London College of Fashion, and has worked under designers including Wales Bonner, Mowalola, Asai, and Supriya Lele before launching his namesake label in 2020. He was shortlisted for the prestigious LVMH Prize this year, but pulled out of the competition earlier this month.
Salvatore Ferragamo (1898–1960)
Ferragamo has been underperforming lately. Once the Italian House was the world’s most innovative shoemaker, creating major footwear trends like the wedge and the platform.
Salvatore Ferragamo, rainbow wedge sandal (1938)
With the new head designer, the Maison hopes to vamp up its sales by re-energising Ferragamo with a product and marketing refresh. Good luck!
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LoL, Sandra
Photos: Salvatore Ferragamo, Net-à-Porter
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