Streamlined, innovative, technical, real – Prada Linea Rossa is engineered to modern living.
Exploring the metropolitan and urban roots of Linea Rossa – the fusion of overground and underground, of different lives and experiences – on 7 October 2019, Prada Linea Rossa collaborated with the musician and artist Willow Smith, daughter of Will Smith and Jada Pinkett Smith, to stage a performance moment. This unprecedented live, raw and spontaneous set staged at a station along the Central Line on London’s Tube, the ‘Linea Rossa’ running through the capital, brought the F/W 2019 Linea Rossa line to life.
This act was designed to make an everyday commute into an extraordinary experience. Completely unannounced to the audience, impossible to plan for, yet documented real-time and instantly shared, this moment was a celebration of the transient nature of our real life experiences, the spontaneous beauty of chance: the performance of our everyday.
In today’s urban world, a ‘Linea Rossa’ – a red line – is universal, a uniting emblem, simple yet complex, coded and deep. Irrespective of nationality, designed to function beyond language, it can be immediately recognized in the context of our major cities – a line through all of them, each ‘Linea Rossa’ represents travel, speed, dynamic energy. These ‘Linea Rossa’ draw individuals together, build communities – the inspiration behind the Willow Smith Linea Rossa performance.
Prada Linea Rossa has always been inspired by reality, by the demands of modern living – bodies and movement, urban reality, metropolitan clothing. Linea Rossa reflects that in clothes engineered for bodies and lives, technologically advanced, active wear designed for outstanding performance, everyday.
Such a cool marketing idea!
LoL, Sandra
Photos: Courtesy of Prada and via Instagram
