Viva Glam Celebrates 25 Years

Viva Glam, MAC’s monumental campaign, was created in 1994 at the height of the HIV epidemic to make a meaningful difference in the lives of people living with and affected by HIV/AIDS and is having to date raised funds above $500 million. 28 outspoken celebrity talents, among them Elton John to Miley Cyrus and Rihanna starred in the campaign.

RuPaul in the original VIVA GLAM MAC campaign 1994

To mark the anniversary and celebrate the initiative’s legendary past, the make-up brand is paying homage to RuPaul’s original Viva Glam shoot from 1994 and the original red VIVA GLAM I Lipstick, an intense brownish blue-red, with model Winnie Harlow as ambassador recreating the famous look. A funny coincidence is that the famous model was born in 1994.

«If you know me you know make-up is a love of mine so I’m speechless!» Winnie Harlow wrote on Instagram, adding: «There is no make-up campaign more ICONIC than the @MACcosmetics#VIVAGLAM campaign and I’m honoured to work with them as they celebrate their 25t​h ​anniversary of Viva Glam.»

The campaign is fully charitable. Every cent of the selling price of VIVA GLAM Lipstick is donated to support health and rights of people of all ages, all races and all genders. To give a visual example of what the sale of one CHF 28.00 lipstick might mean, it could buy 254 condoms to prevent the transmission of HIV; it may purchase a full day of meals for two homeless LGBTQ+ youth; or test 14 pregnant mothers for HIV to support the health of women.

You can shop the special-edition 25th-anniversary VIVA GLAM Lipstick this month at all MAC counters and stores and online.

LoL, Sandra

Photos: © Sandra Bauknecht, © MAC Cosmetics
#macswitzerland #vivaglam

Victoria’s Secret’s Fashion Show 2018

Yesterday, the Victoria’s Secret Fashion Show returned to its New York City home after three years. I was really eager to see it, especially because I was curious to see my beloved Mary Katrantzou‘s creations on the runway of angels. This year was a true glittery catwalk extravaganza that dazzled with over 850,000 crystals from Swarovski as Victoria’s Secret and Swarovski proudly introduced new facets of their iconic 16-year partnership.

Gigi Hadid in one of the Mary Katrantzou’s designs for the show.

It’s the most-watched fashion event of the year with around 800 million tuning in annually. And for a good reason! Atelier Swarovski created this year’s spectacular Dream Angels Fantasy Bra embellished with over 2,100 Swarovski Created Diamonds and Topaz. On another exciting note, fans will be able to purchase a replica version of the Fantasy Bra made with Swarovski crystals. 

Halsey performed on the runway in this blockbuster show…

… as well as Rita Ora and Shawn Mendes.

«In this year’s show we had 90 looks, and more than half of them have Swarovski crystals,» said Monica Mitro, EVP Brand Communications and Events for Victoria’s «It’s a really special show for both of our brands because it represents a true partnership. This year we had the greatest number of Swarovski crystals ever used in a show: these included the fully crystallized Swarovski look, plus over half of the other looks. And for the first time ever, we created the Fantasy Bra with Atelier Swarovski using sustainable, Swarovski lab-created diamonds, as well as producing a replica of the Fantasy Bra made with crystals from Swarovski, which we’ll be selling in our stores and online.»

Wearing the coveted Dream Angels Fantasy Bra is the ultimate honor for the Angels, and this year’s lucky recipient was Elsa Hosk, who described the delicate Atelier Swarovski designed bralette style as «very cool, very simple, modern, and so sparkly. If I had designed it myself, it would have looked just like this

Swarovski Created Diamonds are responsibly grown in a state-of-the-art lab according to the highest environmental, safety and labor standards, and yet they have the same optical, chemical and physical attributes as mined diamonds: both are 100% carbon, with the same hardness and brilliance. The Swarovski Genuine Topaz comes from traceable sources in Brazil and Sri Lanka. 

The replica bralette will retail at $250 and its matching panty at $98, with the total set featuring over 1,000 Swarovski crystals. Customers will be able to purchase their replica version on November 29 at select Victoria’s Secret stores and online at victoriassecret.com, before the show airs. 

«Swarovski’s partnership with Victoria’s Secret has brought major sparkle to the runways for over 15 years. We’re especially proud of our 2018 collaboration, because we’ve been able to add sparkle to women’s everyday lives by creating a commercial version of the Dream Angels Fantasy Bra,» said Alexander Wellhoefer, SVP for Swarovski Professional North America. 

The show closed with the sumptuous «Celestial Angel» section of the show, where Angel Romee Strijd’s official Swarovski Look transformed her into a shooting star. Made with over 125,000 crystals from Swarovski, the full outfit consisted of a sheer bodysuit hand-beaded with over 70,000 Swarovski crystals and framed by a seven-pointed star wing that took a team of experts over 250 hours to create.

More than 55,000 Swarovski crystals were placed on the celestial star wing.

«Victoria’s Secret and Swarovski have always been such a brilliant collaboration. Once the looks have Swarovski on them they’re elevated to another level. That’s what we look for in every show we do and in every piece we present. When we conceive the looks it’s always with Swarovski in mind because for us, the crystals bring a sense of luxury to the outfits—without them we just wouldn’t have that opulence. It’s essential to have Swarovski crystals in the collection,» said Sophia Neophitou, the show’s Creative Director.

Enjoy more looks and impressions below…
Happy Weekend!

LoL, Sandra

Adriana Lima

Aiden Curtiss

Alexina Graham

Barbara Palvin

Bella Hadid

Candice Swanepoel

Cindy Bruna

Devon Windsor

Duckie Thot

Estelle Chen

Jasmine Tookes

Josephine Skriver

Jourdana Phillips

Kendall Jenner

Lais Riberio

Leomie Anderson

Liu Wen

Martha Hunt

Mayowa Nicholas

Nadine Leopold

Sara Sampaio

Sui He

Toni Garrn

Winnie Harlow

Zuri Tibby

Photos Courtesy of Swarovski/Victoria’s Secret
Thomas Concordia/Getty Images for Swarovski

Model Off Duty: Winnie Harlow

«You can’t let someone else lower your self-esteem, because that’s what it is – self-esteem. You need to first love yourself before you have anybody else love you.»
– Winnie Harlow

Today is International Women’s Day (IWD) and we celebrate the social, economic, cultural and political achievement of inspirational women such as Winnie Harlow. I admire the Canadian fashion model, spokesperson, and activist who shows us to love ourselves with all our little imperfections.

Role model Winnie Harlow posing naked on her Instagram @winnieharlow

She was diagnosed with vitiligo, the chronic skin condition, characterized by depigmentation of portions of the skin, at the age of four. Harlow was a victim of bullying by other children and was reportedly called a «cow, zebra, and all manner of other disparaging slurs» throughout her childhood. The verbal harassment led to her changing schools numerous times and dropping out of high school, after which she contemplated committing suicide.

Her life changed when Tyra Banks discovered her for the twenty-first cycle of the U.S. television series America’s Next Top Model. Winnie gained easily prominence as a contestant despite her skin condition and finished sixth place. From then, she has worked as a successful model and was the face for several campaigns.

Get her look she wore on the streets of New York City recently: Custom Crystal fox fur coat by M.A Skinz, feather-trimmed embellished printed crepe blouse and cropped chain-trimmed printed crepe straight-leg pants, both from Prada‘s Resort 2018 collection and D’orsay Marlene heels in petal by Roger Vivier.

LoL, Sandra

Photos: Courtesy of Roger Vivier (Photo by Gotham/GC Images), via Winnie Harlow and stills courtesy of the brands