Panerai Celebrates the Year of the Rat

Panerai celebrates the Year of the Rat with a special edition of 88 units decorated using the
ancient technique of sparsello. This technique is named after the tool, like a little scalpel, which is used to make incisions. These are then inlayed with gold threads which are carefully hammered to fill the recesses. This operation takes up to 50 hours of work for each watch. Chinese astrological tradition depicted and enhanced by Italian craftsmanship.

Panerai recalls the evocative thousand-year tradition of the Chinese Zodiac with the new Luminor Sealand – 44 mm (PAM00863), a special edition created to anticipate and accompany the Year of the Rat which will officially start on the 25th of January 2020.
For Panerai this is a true tradition within a tradition which started in 2009 with the celebration of the Year of the Ox and culminating today, in the 12th year, with the Luminor Sealand – 44 mm dedicated to the Year of the Rat. This is the 12th Panerai Luminor Sealand model and marks the end of the 12- year cycle in which each year is distinguished by a sign of the zodiac represented by an animal.

Both ambitious and brilliant, those born under this sign use their intelligence and shrewdness to adapt to any situation, easily overcoming the problems and pitfalls of everyday life. They are also endowed with inspiration and intelligence, qualities which they share with the rat, the animal represented on the steel cover of the Luminor Sealand – 44 mm dedicated to it.

A distinguishing feature of every Sealand, the decorated cover – with a signalling mirror inside.

The mechanical movement of the new Luminor Sealand – 44 mm is the P. 9010 Calibre with a power reserve of three days provided by twin spring barrels, and rapid time adjustment which also changes the calendar. Water-resistant to a depth of 10 bar (about 100 metres), the new Luminor Sealand – 44 mm is fitted with a semi-matt calf strap, gold in colour with beige stitching, and it is presented in a pear wood box. It is supplied with a second strap of black rubber, a special tool for changing the strap and a screwdriver to remove the buckle.

LoL, Sandra

Photos: © Panerai

Burberry Chinese New Year 2020 Campaign

Burberry has revealed its Chinese New Year 2020 campaign which stars brand ambassador Zhou Dongyu alongside models He Cong and Liang Jiyuan, and is captured by photographer Leslie Zhang.

The campaign highlights a collection in vivid red, featuring refined tailoring and sports-influenced pieces, as well as new iterations of Burberry’s iconic Union sneaker and Lola bag.

A limited-edition Thomas Burberry Monogram motif, inspired by the Chinese zodiac and animated with an original illustration in honour of the Year of the Rat, appears throughout.

The collection is available to purchase now in select stores globally.

LoL, Sandra

Photos: © Burberry / Leslie Zhang