You might have already seen the internet being bombarded with photos of the most beautiful glamping tent in the world … LOUIS VUITTON has created this stunning Pop-Up space designed in the style of a yurt, which is the traditional tent of the nomads, in St. Moritz.
Complementing the pop-up store’s location, customers are able to purchase the Maison’s must-have pieces, rare collector’s items, as well as the ski collection which offers a complete wardrobe, designed for both style and performance. I personally fell in love with the beautiful exotic leather pieces in sparkly hues never seen before.
The iconic Louis Vuitton emblems adorn the outside wall of the yurt. Inside, on the other hand, nothing reminds you of camping. Light wood, off-white seating and a cone-shaped open fireplace invite you to spend a cozy time. The interior is reminiscent of an apartment. There is also a huge seating area outside where customers can enjoy a cup of coffee or a glass of bubbly snuggled in a logo embellished cashmere blanket.
In addition to the main LOUIS VUITTON Store, the Yurt Pop-Up is open until April 10, 2023 and has the same opening hours as the Louis Vuitton Store, which means Monday to Friday from 10 a.m. to 7 p.m., Saturday from 10 a.m. to 6.30 p.m. and Sunday from 11 a.m. to 6 p.m. The Pop-Up is located on Via Maistra (next to Kulm Country Club & Bar). Absolutely worth the visit!
LoL, Sandra
Photos: © Sandra Bauknecht
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